Floret Flowers

Washington state–based farmer Erin Benzakein is one of the most beloved farmer-florists in the country.

In her first book, the lushly photographed Cut Flower Garden, Erin offers readers years of collected wisdom on planting, cultivating, and harvesting beautiful blooms. The success of that book led to a branded publishing program that includes A Year in Flowers (2020), Dahlias (due out spring 2021), and a suite of branded collateral. 

The Floret-branded publishing program has been a huge success, both critically and financially. Cut Flower Garden won the American Horticultural Society’s 2018 Book Award and A Year in Flowers made the New York Times bestseller list. Erin and her team are producing a TV show with the Magnolia Network, scheduled to air in early 2021.

Services: team-building, brand extension, agenting

Publisher: Chronicle Books